Marketing your restaurant in 2023 on social media
Social media has changed. Check out this article to see how your marketing strategy will change as well.
TikTok will continue to dominate.
TikTok, the most popular social media app, will continue to dominate.
It's owned by Tencent and has become the most popular app in China. It's also the second most popular app in India, behind WhatsApp (which is owned by Facebook), and it's one of the top three apps used in the United States.
In fact, the only two countries where WhatsApp is more popular than WeChat are Indonesia and Thailand.
Consider staff as influencers.
Your employees can be very influential in marketing your restaurant on social media. They’re the ones who interact with customers most, and their influence can be positive or negative depending on how you manage their interactions. If your staff members are engaging with potential customers in a professional manner and providing value to them, they will have a positive impact on your business. On the other hand, if they are frequently making mistakes or being rude to customers online, they could be hurting your brand. To make sure your employees aren’t doing anything that would harm your brand reputation online:
Encourage them to follow social media best practices when using social media channels (e.g., Grammarly).
Make sure all staff members understand their roles clearly so there is no confusion about their responsibilities when responding to messages from clients or prospective clients (e.g., Didi).
Have an employee handbook and make sure everyone has read it so everyone understands what constitutes acceptable behavior for representing the company when interacting with others via these platforms (e.g., Casio G-Shock).
Focus on authenticity.
One of the biggest mistakes you can make is trying to be something you’re not. People hate that.
If you’re a small pizza place, don’t try to look like a fancy New York City restaurant. Be real and show up as who you are: a small local pizza joint with heart and soul (or whatever it is that makes your restaurant authentically awesome).
Photos are still essential.
Photos are still essential. They're more important than ever before. Photos can be used to tell a story and show the quality of food, as well as what's on offer at your restaurant.
Video is still important (but shorter)
Video is a great way to communicate with customers and show them your brand. It can also answer their questions about your product or service. If you're producing video for promotional purposes, let people know up front that they'll be seeing an ad and then tie it into your content. If you're using video as a customer service tool, make sure you have clear messaging so viewers understand how the video will benefit them.
Communicating with customers via social media has changed, but is still essential, even in a recession.
You and your customers are still using social media. And you’re all still talking about it, too. But in the wake of a recession, the way people interact with their favorite brands has changed.
You may have noticed that businesses are posting less on social platforms like Facebook, Instagram and Twitter—but it's not because they've stopped using them or don't care about what's happening there anymore. Instead, they're posting less often so that when they do post something new and exciting (or even just relevant), it stands out from among all the other noise in our feeds because we want to read it or see it immediately!
Conclusion
There’s a lot to consider when it comes to how the world of social media has changed. It’s not just about finding new platforms, but also figuring out how best to use them. If you’re looking for more information on how your restaurant can make the most of these platforms and stay ahead of the curve, feel free to reach out!
